Purposeful Business

A purposeful business exists not only to make profit, but in alignment of a greater good, that is, making a difference in society. It has a visionary approach from how inclusive it is to how it conducts its affairs and interacts with the community. A purposeful business is a beacon of hope for the community.

This inclusion of the society to the business does not mean splitting the pie to accommodate more parties, but growing the pie to reach more people and impact their lives accordingly. This can be done by innovation and creativity. Through programs such as Tapona’s Accelerator program and the Co-Venture Lab one can get to learn and experience how to implement this to their own ventures.

Rather than simply using donations as the only means to give back, a purposeful business creates more value by solving problems in the society. This naturally creates higher profitability and larger impact in the long run.

If you are wondering how to make your business more purposeful, here are a few tips;

1. Align With Something Higher

Find out what your business offers at the core level. This means going deeper to find out what solutions you are offering, and how that creates a ripple effect on the community. When you narrow down what it is that you are solving, you can find ways to create more value by aligning your business with a bigger picture.

This will help you expand your horizons.

2. Invest in Creativity and Innovation

Creativity will make sure that your business is on an upward trajectory. You can increase this by investing in tools that enhance this such as opportunities for your team to explore and innovate. Keeping up with technology will also ensure that you can incorporate this to your business and simplify processes leaving you with more resources to create impact.

3. Ensure Inclusion

Whatever product or service that your business provides, it is essential that your business is as inclusive as possible. This means doing the necessary research about your market and community to ensure no one feels left out. This will minimize loss of clients and also increase the number of people that you can touch. Ensuring that your services are always at par is another excellent way to implement this.

4. Make Space for Opportunities

In an ever-changing world, it has become mandatory to always have an open door policy on the opportunities that may come knocking. Different structures in society’s needs are always in need of a new lease to life and you can always use this to your advantage. Services such as M-Pesa grew out of the capacity to identify new possibilities and create solutions. 

These are some areas you can start working on for your venture to start creating a more purposeful business. Check out our Accelerator Program and Co-Venture Program for more resources.