Effective Advertising

Advertising is the art of influencing people to be familiar with your brand, product or business.  It plays a vital role in shaping the trajectory of your business growth and bringing into focus your brand to your target market.

All advertising, whether digital or physical share common characteristics that can create an effective outline to ensure the success of your campaign. Here we will explore a few of these key aspects that can help you stay on track with your marketing campaign and keep your brand growing:

1. Personal

Every advert that you put out has to have a personal, geared touch to it. You have to ask these essential questions;

• Who your target market is
• What is their age 
• What occupations or avenues of income are they likely to be involved in
• What are the most appropriate means or mediums to get their attention

Using these guidelines you will be able to curate a well-personalized advertising plan for your brand.

2. Creative

Creativity cannot be underestimated when it comes to marketing. It is the bridge that will help you access and capture the attention of your market audience. You need to therefore invest in catchy and memorable ads that make your brand stand out.

A well laid out visual plan for items such as posters, billboards and even videos need an interesting creative background that paints the correct picture for the identity of your brand.

3. Consistent

If you want an impactful and long-lasting and effective awareness of your brand, you have to make sure your ads are consistent. Consistency will bring a uniform visibility and establish a familiarity with your market.

It will help if you can have the ad running on multiple platforms such as Facebook and Instagram as well as video platforms such as youtube to ensure you reach as many potential clients as possible.

4. Promotional

Every part of your marketing campaign has to be promoting a certain product that your brand offers. This is having an intentional and well-put-together marketing campaign for your specific range of products or services.

Make sure your ads reflect the actual core of your business product rather than a set of ideologies. Your customers should know what exactly you are trying to sell within the shortest amount of time possible. 

5. Its an  Investment

Every part of your marketing campaign has to be treated as an investment. This means putting aside your business resources to ensure that your advertising is as well structured as possible. This may mean investing in a marketing team or even outsourcing an ad agency to handle all the essentials for your campaign. 

Treating your advertising as an investment will ensure you have in mind all the targets and returns you anticipate from the campaign. It will help you know how much to put in the process and to gauge how feasible it is for your overall business model.